芈月传

中国热梗出海！西班牙肯德基玩梗《牛来》，门店贴魔性手绘海报引热议_我的网站

梅花三弄

一 | 近日，国内现象级抽象动画《牛来》的网络梗火到海外，西班牙肯德基官方社交账号玩梗造势，门店张贴魔性手绘海报的画面流传网络，在海内外社交平台引发大量讨论。西班牙肯德基官方X账号发布推文，配文西语“Hoy es lunes de Niu Lai”，翻译为 “今天是牛来的星期一”，配图里，线下肯德基门店玻璃窗上贴着一张手绘简笔画：画中是动画《牛来》的小牛形象，纸上还写着中文 “我非常喜欢”，画风粗糙魔性，完全复刻原作的抽象质感，账号还附带“沉默”的简短配文，拿捏住原作名场面氛围感。据了解，《牛来》是一部由普通母子耗时五年手工制作的动画作品。

二 | 影片最初上映票房平平，却凭借质朴粗糙、充满魔性的画面与台词意外走红，在国内各大社交平台刷屏，衍生海量表情包、二创段子，成为今夏最火的网络流行符号之一。

三 |

Photo: VCG
China's cybersecurity authority unveiled cases involving the fabrication and online spread of flood and disaster-related rumors on Monday. The cases included netizens fabricating misinformation using AI to garner attention, even extending to creating doctored official government advisories, China Central Television (CCTV) News reported.
A total of 15 typical cases were made public by the cyberspace authority under China's Ministry of Public Security, as part of a continued drive against illegal activities involving the creation and spread of disaster-related false information that disrupt social order.
Several of these rumors were crafted with AI tools. For instance, a 37-year-old male netizen based in Shenzhen, South China's Guangdong Province, doctored local official typhoon safety notices using AI, posting the manipulated versions on social media to garner views. The false posts drew widespread public discussion and impacted disaster relief operations.
A netizen surnamed Yang from Qingyuan, Guangdong Province, used AI to create false notices claiming local school closures, work and business shutdowns amid flooding, disseminating them via WeChat.
Two other netizens similarly utilized AI tools to generate and circulate similar instances of disinformation using Douyin, alleging that in one case a food-delivery courier was still required to complete 10 deliveries during the typhoon and was seen clinging to a utility pole as strong winds swept him off the ground.
All individuals implicated in these publicly disclosed cases have been subject to administrative penalties by local public security authorities in accordance with the law, CCTV reported
In addition, some netizens fabricated false information from scratch. For instance, one netizen invented a story claiming that a flash flood had killed over 100 people and that rescue efforts had failed, purely to gain online traction.
Others resorted to deceptive editing techniques, including one individual who clipped and spliced together footage downloaded from the internet that had no connection to the typhoon, falsely presenting it as "a person trapped on a tower crane during the typhoon" and posting it on social media.
These netizens have been issued administrative penalties by local public security authorities according to law.
Global Times
。而肯德基一直是快餐品牌里的“玩梗能手”，此前国内“疯狂星期四”的段子就曾火到西班牙，当地肯德基官号也曾直接发布带中文“疯狂星期四”的推文，调侃翻译工具无法解读中式网络梗，收获不少华人与外国网友围观。此次再度接住来自中国的网络热梗，用手绘海报、简短玩梗文案的低成本方式，实现跨文化传播。相关截图传回国内微博后，网友纷纷调侃，“肯德基网速是全球同步的”“中式抽象文化输出实锤”。截至目前，这条玩梗推文已经收获上万次互动，相关话题在海内外社交平台持续发酵。